Use one base asset, ship many campaign variants

Seasonal campaigns often fail because each creative is built from scratch and visual consistency is lost.

Use one approved base visual and generate controlled seasonal variants.

Production framework

1. Lock base composition.
2. Define seasonal elements (props, palette, mood).
3. Keep brand colors and logo zone unchanged.
4. Generate and review in small batches.

Prompt template

Create a seasonal campaign variant based on the base visual.
Keep subject identity, product placement, and brand color anchors unchanged.
Add festive atmosphere with subtle decorations and contextual lighting.
Do not add logos, text blocks, or unrelated objects.

Review matrix

• Brand consistency score
• Seasonal relevance score
• Platform readability score

Accept only variants that pass all three.

Operational tips

• Build a reusable seasonal prompt library.
• Tag outputs by campaign and channel.
• Archive final prompts with approved assets for repeatability.

Compliance

Keep claims factual and avoid misleading before/after messaging in paid ads.

Next steps

• /docs/workflows/prompt-structure
• /docs/workflows/model-selection-and-ratios